Your brand is not ‘just’ your logo…
Your brand is your future.
Brand is direction.
(Not just decoration).
A strong brand isn’t just about looking good—it’s about being understood. I help organisations use brand as a catalyst for progress, bringing clarity and confidence to who you are and what you stand for.
I work with founders and leaders; joining the dots between business and brand, purpose and positioning, culture and communication.
Refreshing, reshaping and reimagining brands that inspire from the inside and amplify on the outside—unlocking value where it matters most.
The business of brand.
Build Reputation
Increase Engagement
Align Culture
Attract Talent
Make Credibility
Brands have the power to align culture, attract talent, strengthen reputation, uncover opportunities, drive sales—the list goes on.
I help bridge the gap between brand and business, helping leaders and teams see brand as a strategic asset that shapes how an organisation thinks, operates, and grows.
How I do it.
Brand as a system, not a set of assets.
I mix strategic thinking with creative intelligence across the three elements of brand, either individually or as part of a combined strategic plan. I see brand as a framework and ecosystem—that guides and inspires—creatively and strategically.
02. Visual Identity, Style & System ↓
01. Brand Positioning
Expression,
Campaigns & Comms ↓
Define your place in the market based on research, market analysis and conversations with colleagues and customers.
→ Brand Architecture
→ Brand Mission, Vision, Values
→ Brand Narrative & Content Strategy
→ Creative Strategy & Comms
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Example Work:
Brand Positioning
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Hogan’s Cider
Brand Positioning
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Brand & business
I help leaders, founders and teams shift their perspective on the relationship between brand and business. Particularly how brand can influence and positively contribute to the day-to-day and the bigger strategic decision making.
Brand ecosystem
I mix strategic thinking with creative intelligence across the three elements of brand, either individually or as part of a combined strategic plan; joining the dots between business and brand, purpose and positioning, culture and communication.
Brand partner
I work closely and deeply with clients, becoming an extension of your team for the duration of our work. Trust and transparency build the right foundation for deeper connections to be made and richer outcomes to be achieved.
Your brand isn’t just for customers—it shapes culture, influences reputation, and attracts talent. I help join the dots between business and brand, purpose and positioning, culture and communication; to build brands that work from the inside out. And build a brand that inspires internally and amplify externally.
Whether you need to align your team, grow your market share, or stand out to top talent. I help organisations build brands that work from the inside out, creating cohesion within and impact beyond.
I bridge the gap between worlds, translating the lingo, joining the dots, clarifying the confusion, holding hands where I need to I help organisations use their brand as a catclyst to make positive progress. Connecting the dots between business and brand, purpose and positioning, culture and communication.
I use brand as a catalyst for positive progress. Joining the dots between business and brand, purpose and positioning, culture and communication.
Whether launching, growing, pivoting or reinventing, I help organisations connect the dots between business and brand, purpose and positioning, culture and communication.
And I help leaders and teams understand how their brand can play an active role in delivering short and long-term value.
01.
Featured Work:
THE WORK
Hogan’s Cider
Brand Positioning
Steyn Studio
Brand Positioning
Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.
→ Core Brand Design / Creative Direction
→ Visual & Creative Assets
→ Visual Identity System & Guideline
→ Typography
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Identity & System
01.
Case Studies: Positioning & Strategy
THE WORK
Hogan’s Cider
Brand Positioning
Steyn Studio
Brand Positioning
Cutting-edge digital experiences and content to captivate modern audiences in a digital-first world.
→ Creative Concepts & Campaigns
→ Art Direction
→ Marketng & Print Design
→ Prints & Digital Ads
→ UX,UI Design & Digital
→ Design for print
→ Exhibition & POS
→ Illustration
03.
Brand Expression, Campaigns & Comms
Brand Positioning & Strategy Projects
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ONE LDN
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Steyn Studio
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Hogan's Cider
