BRAND & DESIGN

STUDIO

Brands build business.

I design brands that: connect emotionally, resonate culturally, and perform commercially.

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Services.

I work both strategically and creatively across three elements of brand.

  • Strategy

    Strategically capture the essence of your business, what you do and everything stand for into words and ideas that make it simple to understand and tangible to take action on.

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  • Identity

    Seeing beyond the obvious. Connecting the dots. Finding new angles and untapped opportunities.

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  • Communications

    Cutting through the noise. Sharpening the message. Making complex things simple, not simplistic.

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Skills & Capabilities.

Strategy

Research
Landscape mapping
Brand strategy
Brand positioning
Brand narratives
Naming

Identity

Brand design
Website design
Website development
Copywriting
Social strategy

Communication

Art Direction
Creative Campaigns & Concepts
Graphic Communication
Print & Packaging
Digital Design/Direction
Marketing Events/Materials

The Work.

A few of the brands I’ve worked on…

→ A brand built on community, connection & performance.

Brand Identity for ONE LDN

→ A revolution in rehabilitation

Brand Identity for MUJO

→ Connecting talent, business & brands

Brand Identity for Brightsparks

→ Collaborative healthcare trusted by more than 2m patients

Brand Identity for GPDQ

→ Developer of good buildings

Brand Positioning & Identity for Arrant Land

→ Traditional English family cider gets crafty without forgetting its roots

Brand Positioning & Identity for Hogan’s Cider

Don’t take my word for it…

TALK OPENLY —

LISTEN DEEPLY —

TALK OPENLY — LISTEN DEEPLY —

Gavin has the ability to take people with him on the journey. To deeply understand the matter at hand and combine both intelligence and imagination.

— Said someone, somewhere

SEE CLEARLY —

THINK DIFFERENTLY —

SEE CLEARLY — THINK DIFFERENTLY —

Brand Services.

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01.

Brand Strategy
& Positioning

Strategically capture the essence of your business, what you do and everything stand for into words and ideas that make it simple to understand and tangible to take action on.

02.

Brand Identity
& Visual System

Shape a clear, coherent visual style that connects both emotionally and resonates practically. Create a coherent visual system that can be implemented consistently.

03.

Brand Campaigns
& Communications

Express the brand with a creative freedom that connects and inspires within the visual boundaries. Execute the brand across any number of touchpoints without losing clarity.

I’m Gavin Auty.

A one-man brand agency that bridges the gap between brand and business, helping leaders and founders use brand as a strategic tool for long-term growth.

Whether your current brand isn’t quite landing or you’re starting something new, the challenge is often the same: finding the people who need what you do—and connecting with them in a way that feels real.

THE BUSINESS OF BRAND.

A strong brand is not what people see — it’s what they feel. Connecting your strategy, culture, and vision to create a distinctive identity that builds loyalty, shapes perception, and energises action.

Are you ready to make your brand work.

If you know your brand needs attention, isn’t performing or you just don’t know what to think. Reach out, i’d be happy to talk for 15 minutes to discuss where you’re at and see if we align.

Fill out a starter form

Schedule an initial chat

I’m Gavin Auty.

A one-man brand agency that bridges the gap between brand and business, helping leaders and founders use brand as a strategic tool for long-term growth.

Whether your current brand isn’t quite landing or you’re starting something new, the challenge is often the same: finding the people who need what you do—and connecting with them in a way that feels real.

What does your brand need?

Evolution or Revolution?

Whether your current brand isn’t quite landing or you’re starting something new, the challenge is often the same: finding the people who need what you do—and connecting with them in a way that feels real.

I partner with founders and leaders to audit, plan and execute the things your brand needs to support business progress.

Get in touch

Arrange a call

Start a project

The business of brand.

A brand isn’t just a nice logo or a catchy tagline. A strong brand aligns with your culture, embodies your values, and reinforces your key strengths. It draws from your history while driving your future. And most importantly, supports your strategic and commercial objectives.

Whether that’s increasing conversions, expanding market share, or attracting talent. When brand aligns with business, it becomes a powerful tool for achieving goals and driving growth. Whether it’s increasing conversions, expanding market share, or attracting talent, a brand does more than just stand out—it makes your business stronger.

Brand strategy & positioning

Clarify what makes your brand distinct—then define where it fits, who it’s for, and why it matters, all grounded in research and shaped by insight.

→ Positioning / Propostion
→ Purpose, Mission, Vision & Values
→ Brand Architecture
→ Landscape/Competitor Audit
→ Interviews & Workshops
→ Customer & User Research
→ Brand Narrative / Story
→ Tone of Voice

01

Brand Identity & Visual Direction

Shape a visual system with clarity, consistency and intent—so your brand connects with the people that matter.

→ Brand Idea
→ Creative Direction
→ Logo + Visual Identity
→ Layout & Creative Styles
→ Graphic Assets & Illustration
→ Design System
→ Brand Guidelines

02

03

Brand Expression & Comms

Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.

→ Art / Creative Direction
→ Creative Campaigns
→ Print / Graphic Design
→ Marketing Materials

Let’s talk

Brand evolution.
Brand revolution.
Brand new.

Whether your current brand isn’t quite landing or you’re starting something new, the challenge is often the same: finding the people who need what you do—and connecting with them in a way that feels real.

I’ve found that most challenges boil down to a few core areas. I’ve shaped these into six strategic modules that can flex and combine depending on what you’re working through—whether that’s clarity, alignment, repositioning, or growth.

Let’s talk about your brand…

  • For when the foundations are solid, but things feel a little out of shape. This is about sharpening your brand or strategy—clarifying what you stand for, aligning your messaging, and making sure every part is pulling in the same direction.

  • When things feel tired, disconnected or just not quite landing, a refresh can breathe new life into your brand. We’ll work out what to keep, what to evolve, and how to reconnect with the people that matter.

  • When it’s time for something bigger—a new brand, a new proposition, or a new way of showing up—this is where we stretch the thinking. Reimagine is about exploring what’s next, building something meaningful, and making sure it’s grounded in who you are.

  • Sometimes, progress isn’t about doing more—it’s about looking at things differently. Reframing helps you zoom out, reset the brief, and find clarity in complexity. It’s especially useful when you’re stuck or facing big decisions.