Gavin Auty.
Brand Designer.
Creative Leader.
Strategic Thinker.

Let’s talk

Keep going

The business of brand

Let’s go.

The business of brand.

I partner with leaders and founders, helping them and their teams use brand to scale, shift, change and grow their business.

I enjoy working openly and collaboratively, using design as a tool to unpick problems, reveal opportunities and generally take a moment to step back, see the bigger picture and align on a clear direction to move forward.

Things I can help with.

Brand Therapy

3 × 90 min sessions

Talk me through your biggest brand challenges and we’ll ruthlessly pick them apart together; openly and honestly.

Brand Identity

4-12 weeks (typically)

For brands that need a new visual style, system or story. From new ideas that need to launch to entire brand eco-systems made to scale.

Book a call

Brand Leadership

1-2 days p/w (ongoing)

Fractional brand guidance to align people, sharpen decisions, strengthen positioning and create the conditions for growth.

Not sure what you need or where to start?
Let’s talk

Some recent work.

Craft cider done proper

Hogan’s Cider

Developer of good buildings

Arrant Land

Community innovation for healthcare

Health Foundry

I’m Gavin Auty.

For two decades, I’ve worked with founders, leadership teams and agencies to build new brands, evolve existing ones and give creative work clearer direction.

I’m an independent designer specialising in strategic and creative brand design, helping organisations use brand to support growth, change and new opportunities.

Clients bring me in to understand the bigger picture, find the important thread and make sure the thinking survives as the brand is put into practice. I work across individual projects and a small number of fractional leadership roles, helping leaders and teams make brand a more useful tool across the business.

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For two decades, I’ve worked with founders, leadership teams and agencies to build new brands, evolve existing ones and give creative work clearer direction.

Clients bring me in to understand the bigger picture, find the important thread and make sure the thinking survives as the brand is put into practice.

I’m an independent designer specialising in strategic and creative brand design and direction. I work with organisations who need their brand to work harder to support change or growth. I have limited small number of fractional leadership roles.

I help leaders, founders and teams use brand as a strategic business tool that accelerates growth, shapes change and unlocks opportunity.

Gavin Auty.Brand Designer. Creative Leader.Strategic Thinker.