I’m Gavin Auty.
Whether it’s strategy problem, a design problem or a people problem. I work at the intersection between brand (in all its forms) and business. Joining ideas, people and ambitions together. Culturally, commercially, creatively. One person who can see the whole thing and bring everything and everyone together.
Brand Skills & Services
Strategy
Systems
Identity
Campaigns
Culture
Leadership
I work at the intersection of brand, creative thinking and business, my supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
View services
Culture. Creative. Commercial. Brand.
Tech + Startup, Finance, Health + Fitness, Design + Architecture, Charity, Events, Energy
MUJO
Rehabilitation innovation
DO Energy
Energising new segments of the sector
How I can help.
Think, make and shape your brand.
Most businesses treat brand as something you manage, it’s often built in pieces and never quite adds up. That’s not how I see it.
It’s working every day, in every decision, in every pitch, every meeting, every hire… everywhere. So when the business changes, scales or pivots, the cracks tend to show.
THINK IT
Brand Positioning
From £4k
3-4 weeks
I help leaders build the right foundations for their brand: what you stand for, where you fit, the story you tell and how you say it. I do this in my [Brand Positioning] work.
Strategy
Positioning
Architecture
Narrative
Strategy
Positioning
Architecture
Narrative
MAKE IT
Brand Identity
From £8k
I work with organisations to create the full visual treatment, from creative direction to identity systems, websites and campaigns, so everything looks like the business you’ve become.
Strategy
Positioning
Architecture
Narrative
Strategy
Positioning
Architecture
Narrative
SHAPE IT
Brand Leadership
From £2.5k pm
Ongoing (minimu 3 months)
I help leaders build the right foundations for their brand: what you stand for, where you fit, the story you tell and how you say it. I do this in my [Brand Positioning] work.
Or start here…
Not sure what
you need yet?
Brand Therapy
I help leaders build the right foundations for their brand: what you stand for, where you fit, the story you tell and how you say it. I do this in my [Brand Positioning] work.
Gavin has the ability to take people with him on the journey. To deeply understand the matter at hand and combine both intelligence and imagination.
— Said someone, somewhere
I’m Gavin Auty.
For two decades, I’ve worked with founders, leadership teams and agencies to build new brands, evolve existing ones and give creative work clearer direction.
Clients bring me in to understand the bigger picture, find the important thread and make sure the thinking survives as the brand is put into practice.
More on me and my approach
Clear thinking. Straight talking.
Work who care as much as they do but it’s a ruse because we actually care more.
Dot joiner. Question asker.
Work who care as much as they do but it’s a ruse because we actually care more.
A trusted partner.
Work who care as much as they do but it’s a ruse because we actually care more.
Let’s talk?
Tell me what you're working on. Where you're stuck, what feels off, or what you're trying to build. I won't pitch you — I'll just listen, and we'll figure out together whether there's something worth doing.