Fractional
Brand Leadership
I guide founders and senior leaders to use brand as a strategic business tool; creatively, culturally and commercially.
Get ahead. Stay ahead.
The strongest businesses use brand to connect ideas, shape decisions, align people, strengthen positioning and drive growth.
I help leaders bring that thinking into the business across five key areas:
Strategy & Identity
Creative & Comms
Turn brand thinking into clearer, stronger and more consistent creative and communication.
Talent & Culture
Ideas & Innovation
Turn brand thinking into new ideas, opportunities, products and experiences that move the business forward.
Explore what’s possible and decide what is genuinely useful for the brand and business.
AI
Define what the brand stands for and how that should shape the way the business is positioned and expressed.
Hire the right people and ensure each team understand the brand and apply it through decisions, behaviour and culture.
I work as part of your team so I can help shape important brand decisions as they happen. But I stay independent enough to challenge thinking and bring the fresh perspective needed to guide longer-term brand direction.
Speed
Knowing the brand and business means I can make better decisions quickly, without constantly starting from scratch.
What you get
Clarity
Helping leaders and teams understand the brand, use it more confidently and get more value from it over time.
Direction
Connecting business, strategy and creative — setting the direction and keeping work aligned to it.
Let’s go
Senior strategic and creative brand leadership, without the need to hire a full-time brand director.
ONE-OFF
Clarity Session
£75ph
ONGOING
Fractional
Leadership
From £500pm
I’m Gavin Auty
Creative consultant, design director and strategic thinker with more than two decades of experience working independently, in agencies and in-house.
I help leaders, founders and teams use brand as a business tool — to clarify direction, accelerate growth, shape change and unlock opportunity.
FAQs
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Essentially, yes. I bring senior strategic and creative brand thinking into the business without the need for a full-time hire.
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Whatever is most useful. That might mean shaping strategy, reviewing creative, helping teams align, developing ideas, guiding agencies or bringing a brand perspective into wider business decisions.
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Probably not. I work alongside the people already responsible for making things happen, helping bring greater clarity, direction and joined-up thinking.
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Essentially, yes. I bring senior strategic and creative brand thinking into the business without the need for a full-time hire.
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Essentially, yes. I bring senior strategic and creative brand thinking into the business without the need for a full-time hire.
Get me involved
I work as part of your team, so I understand the context and can help shape decisions as they happen. But I stay independent enough to bring fresh perspective, challenge thinking and keep things moving.
Connecting the dots between business and brand.
The focus & expertise your brand needs to connect ideas, align teams and spark growth.
Clarity. Perspective. Direction. Impact.
I make brand make sense by helping the entire organisation fully understand what brand is. And what it can actually do to push the business forward.
Creatively, culturally, commercially.
From £500 per month
(minimum 3 months)
HOW IT WORKS
Flexibility is the point.
Regular conversations with leadership, reviewing work in progress, shaping briefs, challenging an idea before it goes too far, helping make a decision, guiding an agency or creative team, or picking up a specific piece of strategic thinking myself.
Some months will be more strategic.
Some will be more creative.
Some will involve a lot of thinking and very little making.
An ongoing relationship rather than a defined project.
I work closely enough with you and the wider team to understand what’s happening in the business, then get involved where my experience is most useful.