Direction
Clarity
Brand Leadership
Strategic and creative brand thinking, embedded in your business
(without the full-time hire)
The business of brand
Expanding your offer?
Changing direction?
Growing your team?
Entering new markets?
If your brand isn’t supporting the aims of the business, then something needs to change. I help organisations understand, embed and leverage a brand-led approach to business.
Joining the dots
More than looks
Focussed on what the business needs to win across five key areas:
Strategy & Identity
Creative & Comms
Helping teams turn brand thinking into clearer, stronger and more consistent creative and communication.
Talent & Culture
Ideas & Innovation
Turn brand thinking into new ideas, opportunities, products and experiences that move the business forward.
Explore what’s possible and decide what is genuinely useful for the brand and business.
AI
Define the positioning, shape it looks and sounds
Helping teams understand the brand and apply it through decisions, behaviour and culture.
Fractional brand expertise
Senior strategic and creative brand leadership, working alongside your leaders and teams to make brand make more sense.
I get close enough to the business to help shape decisions as they happen — bringing greater clarity, consistency and direction without the need to hire a full-time brand director.
ONE-OFF
Clarity Session
£75ph
ONGOING
Fractional
Leadership
From £500pm
I’m Gavin Auty
Creative consultant, design director and strategic thinker with more than two decades of experience working independently, in agencies and in-house.
I help leaders, founders and teams use brand as a business tool — to clarify direction, accelerate growth, shape change and unlock opportunity.
FAQs
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Essentially, yes. I bring senior strategic and creative brand thinking into the business without the need for a full-time hire.
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Whatever is most useful. That might mean shaping strategy, reviewing creative, helping teams align, developing ideas, guiding agencies or bringing a brand perspective into wider business decisions.
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Probably not. I work alongside the people already responsible for making things happen, helping bring greater clarity, direction and joined-up thinking.
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Essentially, yes. I bring senior strategic and creative brand thinking into the business without the need for a full-time hire.
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Essentially, yes. I bring senior strategic and creative brand thinking into the business without the need for a full-time hire.
Connecting the dots between business and brand.
The focus & expertise your brand needs to connect ideas, align teams and spark growth.
Clarity. Perspective. Direction. Impact.
I make brand make sense by helping the entire organisation fully understand what brand is. And what it can actually do to push the business forward.
Creatively, culturally, commercially.
From £500 per month
(minimum 3 months)
HOW IT WORKS
Flexibility is the point.
Regular conversations with leadership, reviewing work in progress, shaping briefs, challenging an idea before it goes too far, helping make a decision, guiding an agency or creative team, or picking up a specific piece of strategic thinking myself.
Some months will be more strategic.
Some will be more creative.
Some will involve a lot of thinking and very little making.
An ongoing relationship rather than a defined project.
I work closely enough with you and the wider team to understand what’s happening in the business, then get involved where my experience is most useful.