BRAND IDENTITY DESIGN
Building brands that work
VISUAL IDENTITY — CREATIVE DIRECTION — CAMPAIGNS & COMMUNICATIONS — DESIGN SYSTEMS
Good design is good business.
I work with leaders to design brands that align clearly with the business — visually, strategically, culturally and commercially.
Through a grounded, collaborative process, I help demystify brand and turn it into something practical and usable.
Sometimes that requires a full rethink.
Other times it’s just refining what’s already there.
Either way, the outcome is the same: a brand that removes internal friction, sharpens decision-making and supports growth.
So if your brand and your business aren’t on the same page, let’s talk.
Services.
Clear, compelling identities designed to align, shape and grow business.
Strategy sets direction, identity creates structure and expression brings it to life.
2. Identity
Visual systems
Logo design
Typography
Colour systems
Brand guidelines
3. Expression
Campaign direction
Digital experience
Content systems
Internal communications
Brand roll-out
1. Strategy
Positioning
Audience clarity
Brand architecture
Narrative framework
Commercial alignment
How do I look?
Hogan’s Cider
Brand Positioning
Steyn Studio
Brand Positioning
Selected Projects.
ONE LDN
Built on community, connection & performance.
MUJO
A revolutionary rehabilitation system.
Brightsparks
Connecting talent & brands.
Like what you see
Arrant Land
Doing property development differently.
Hogan’s Cider
Bringing a traditional family run cider into the craft market
Straightforward.
Pragmatic.
Collaborative.
I’ve made it my mission to help businesses unlock the power and potential of their brand to make business impact. Creatively, culturally and commercially.