Brand Identity
Good design is good business
Building clear, coherent and compelling brands — from the first brief to the last rollout. Made to work, built to last.
The power of brand.
Creative clarity & connection.
When brands connect with right people in the right way, they engage, connect, inspire and motivate. They influence behaviour.
I collaborate with leaders to help design brands that connect with people in the right way to drive the right action. Actions that can be a catalyst for the business. That drive leads, increase sales, align thinking, shape innovation, attract talent... and much more.
I collaborate with founders and leaders and teams to design brands that helps drive organisations forward; creatively, culturally and commercially.
Skills & Expertise.
Strategy
Architecture
Positioning
Narrative
Tone of voice
Creative Direction
Brand Systems + Assets
Guideline & Training
Creative Campaigns
Mission, vision, values
Mission, vision, values
Align Culture → Build Reputation → Attract Talent → Drive Sales → Increase Awareness
Align Culture → Build Reputation → Attract Talent → Drive Sales → Increase Awareness
Work that works.
A community gym for the everyday athelete
ONE LDN
Developer of good buildings
Arrant Land
From cider to charity and toothpaste to tech.
Craft cider done properly
Hogan’s Cider
Community innovation for healthcare
Hogan’s Cider
Rehabilitation innovation
Mujo
Energising the market
DO Energy
Turn Heads
Win Hearts
Change Minds
Good design turns heads. Great design sticks in people’s minds and builds something bigger. The kind of recognition that makes someone reach for your product without thinking twice.
Your brand identity is the first thing people see, and often what they remember most. Whether it’s packaging on a shelf or a logo on someone’s screen, how you look and feel tells people who you are before you’ve said a word. That’s why this bit really matters.
Are you ready for Design Direction?
Brand & Comms Audit
Market & Competitor Analysis
Messaging & Tone Assessment
Brand Development Sprints
Internal brand alignment
Strategic brand positioning
Creative team guidance
Ongoing creative oversight
Example services & modules
You can’t put your finger on what isn’t working…
You keep trying to copy the market leader…
You’re not comfortable working with designers…
You don’t what you need, what the options are, how much you should spend and you don’t know where to start…