Strategy
Build your brand.
Make it work.
I work closely with founders and leaders, using brand to unlock new creative, cultural & commercial value.
Book a discovery call
Explore Brand Leadership ↓
Design
20+ years experience — Worked across dozens of industries — From travel to tech, mental health to - Sport + Wellness
Big thinker. Value unlocker.
I’m Gavin Auty
Independent designer, creative director & brand consultant. I spent the last two decades helping leaders and founders use brand and design to unlock business value.
Not just a pretty face.
Why Brand?
Yes, I design brands that look good. But “looking good and credible” is the absolute minimum. A brand should also feel right, behave properly and say the right thing at the right moment—all in service of what the business is actually trying to achieve.
Because a brand isn’t a snazzy little outfit you buy in the sale. It’s a proper strategic business tool that guides, clarifies and accelerates your business. Helping the organisation get where it wants to go. If it’s only there to make things look respectable, it’s time to think again.
Find Customers, Talent
Win Contracts, Market share
Grow Revenue,
Accelerate
(The list goes on)
Brand this. Brand that.
Services.
(Brand) (Brand)
(Brand) (Brand) (Brand) (Brand)
Strategy
Systems
Identity
Campaigns
Culture
Leadership
I work at the intersection of brand, creative thinking and business, my supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
View services
Projects I’ve worked on.
The work.
Craft cider done proper
Hogan’s Cider
Developer of good buildings
Arrant Land
Community innovation for healthcare
Health Foundry
Fractional Partner
£2k pm
From £10k
What to expect.
A trusted partner.
Work who care as much as they do but it’s a ruse because we actually care more.
Clear thinking. Straight talking.
Work who care as much as they do but it’s a ruse because we actually care more.
Room reader. Question asker.
Work who care as much as they do but it’s a ruse because we actually care more.
Idea connector. Dot joiner
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
— Recent Client
→ commercial clarity → cultural clarity → creative confidence → commercial clarity → cultural clarity → creative confidence
Let’s talk?
Tell me what you're working on. Where you're stuck, what feels off, or what you're trying to build. I won't pitch you — I'll just listen, and we'll figure out together whether there's something worth doing.