Strategy
Strategic Design, Direction & Leadership.
Brand is
differentiation.
Build brand into the decisions that shape your business
DESIGN
One Man Brand.
(About me)
I’m Gavin Auty
A fractional brand director bridging the gap between brand and business.
I work with founders and leaders, build brand into the decisions that shape your business. Close enough to understand the business. Independent enough to challenge the thinking.
What I bring.
Commercial understanding. Creative instinct.
Clear thinking. A firm sense of direction.
A team that’s aligned and confident.
A brand built to fuel business growth.
Senior brand thinking, without. the full-time hire
What I bring.
Better decisions — Get an experienced perspective on what to pursue, what to change and what to leave alone.
Everyone on the same page — Give people a shared understanding of the brand and the confidence to use it.
Stronger creative — Keep design and communication focused on what the business needs.
Continuity through change — Keep daily decisions connected to your longer-term ambitions.
A clear direction — Know what your brand needs to achieve and where to focus your time and budget.
Strategy
Brand is everything
CULTURE
Strategic Design, Direction & Leadership.
Build brand into the decisions that shape your business
DESIGN
The Brand EcoSystem
(Skills & Capabilities)
Strategy
Systems
Identity
Campaigns
Culture
Leadership
I work at the intersection of brand, creative thinking and business, my supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
View services
What I bring.
Alignment
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Perspective
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Clarity
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Clarity
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Judgement
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Projects & Partnerships
(Some recent work)
Health Foundry
Community innovation for healthcare
Health Foundry
Craft cider done proper
View all work
Arrant Land
Developer of good buildings
Brand is what you say and how you say it. Knowing who you need to reach and understanding what matters to them.
Brand is the conviction to put yourself out there. The clarity to show people you’re worth choosing. And the experience that gives them a reason to choose you again.
Brand is the internal decisions you make and the standards you set. The confidence to charge what you’re worth and the discipline to deliver what you promise. Brand gives your people direction. Your customers confidence. And your business a stronger foundation for growth. Brand is Everything.
A few kind words…
(Testimonials)
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
James Herbert
Brightsparks / Hastee Pay
Why Brand?
(A manifesto)
Brand is what you say and how you say it. Knowing who you need to reach and understanding what matters to them.
Brand is the conviction to put yourself out there. The clarity to show people you’re worth choosing. And the experience that gives them a reason to choose you again.
Brand is the internal decisions you make and the standards you set. The confidence to charge what you’re worth and the discipline to deliver what you promise.
Brand gives your people direction. Your customers confidence. And your business a stronger foundation for growth.
Brand is Everything.
Read the full manifesto article
Three ways to get rolling.
(Offerings)
Fractional Partnership
£2.5k pm
On Demand
Project
£poa
Best suited to sticky problems that might need a bit of working through or where ongoing work.
Let’s talk
£100ph
Fixed scope, fixed price. Six to eight weeks, working back from whatever date you're up against.
Schedule a call or Send a brief
Fixed scope, fixed price. Six to eight weeks, working back from whatever date you're up against.
Schedule a call or Send a brief
When you might need me
(Example Services)
Scale-up / Growth — Accelerate your performance without the growing pains by building a solid foundation and creating visual systems that streamline execution.
Refresh / Reposition — Start your fast track with a minimum viable. Don’t over invest. Keep things nimble.
Brand Sprint
3-4 weeks
£9,500
All hands-on-deck Start your fast track with a minimum viable. Don’t over invest. Keep things nimble.
Rebrand / Launch
Accelerate your performance without the growing pains by building a solid foundation and creating visual systems that streamline execution.
Brand Scale
Reposition / Refresh / Evolve
8-12 weeks
Accelerate your performance without the growing pains by building a solid foundation and creating visual systems that streamline execution.
£12-15k
Brand Evolution / Extension / System
c. 3-6 months
All hands-on-deck Start your fast track with a minimum viable. Don’t over invest. Keep things nimble.
£9000
Brand Leadership
6 month pilot
All hands-on-deck Start your fast track with a minimum viable. Don’t over invest. Keep things nimble.
£9000
Let’s talk?
Tell me what you're working on. Where you're stuck, what feels off, or what you're trying to build. I won't pitch you — I'll just listen, and we'll figure out together whether there's something worth doing.