WEEKLY SESSIONS - LIMITED SPOTS
Brand Therapy
Ongoing brand expertise for leaders and founders navigating growth, change and everything that comes with it.
WHY BRAND THERAPY?
The business has grown, the brand hasn’t quite kept up, or new products, markets, people and opportunities are making things harder to hold together.
You might be trying to sharpen the story, align teams, make sense of a new direction, improve creative quality or simply work out what actually needs attention.
Brand Therapy gives you experienced outside thinking to help make those decisions earlier and more clearly — bringing brand closer to the way the business operates, grows and moves forward.
Not every answer is a rebrand, a campaign or a new piece of strategy. Sometimes it’s a clearer decision, a better brief, a stronger idea or knowing what not to change.
Example challenges:
The business and brand don’t align.
New products, markets or audiences are making the overall picture harder to explain.
You’re entering a new market or speaking to a different audience and you don’t know how that should sound or look.
THE SYLLABUS
There isn’t a fixed programme. The work flexes around what the business needs now and where it’s heading next — across five core areas:
Strategy & Identity
Creative & Comms
Talent & Culture
Ideas & Innovation
AI & Futures
What you stand for, where you’re going and whether the brand still reflects the business you’ve become. From positioning and proposition to architecture, identity and the bigger questions around what should change — and what shouldn’t.
Creative direction, campaigns, messaging, content and communications — reviewing what exists, strengthening ideas and helping teams and partners produce better, more consistent work.
Helping leadership teams articulate what the brand means internally, align culture and brand thinking, build confidence across teams and make better decisions about the people and partners responsible for delivering it.
New products, services, experiences, collaborations and opportunities — exploring ideas through the lens of what makes sense for the brand and the business, rather than simply finding new ways to promote what already exists.
Understanding where AI and emerging technology can genuinely improve the way the brand operates, communicates and creates — while thinking more broadly about what changing behaviours, expectations and technology might mean for the business next.
HOW IT WORKS
Flexibility is the point.
Regular conversations with leadership, reviewing work in progress, shaping briefs, challenging an idea before it goes too far, helping make a decision, guiding an agency or creative team, or picking up a specific piece of strategic thinking myself.
Some months will be more strategic.
Some will be more creative.
Some will involve a lot of thinking and very little making.
An ongoing relationship rather than a defined project.
I work closely enough with you and the wider team to understand what’s happening in the business, then get involved where my experience is most useful.