GAVIN AUTY — THE BUSINESS OF BRAND
Brand identity,
design and leadership.
For founders and leaders scaling, shifting growing or changing direction.
Explore how I can help
Start a conversation
Build your brand. Make it work.
Sometimes that means defining the idea at the heart of the business, other times it’s designing the identity around it. Or it might mean being involved to help leaders and teams make better brand and creative decisions every week.
Ways we might work together.
BRAND LEADERSHIP
Fractional support for businesses that need senior brand thinking and creative leadership.
A strategic and creative brand thinker embedded in your business. Working alongside leaders, internal teams and external partners — I help establish priorities, shape decisions and maintain a clear direction as the business shifts.
Explore Brand Leadership
BRAND IDENTITY & DESIGN
Building clear, coherent and compelling brands — from the first brief to the last rollout.
I collaborate with leaders to design brands that connect with people in the right way to drive the right action. Actions that can be a catalyst for the business. That drive leads, increase sales, align thinking, shape innovation, attract talent... and much more.
Explore Brand Identity & Design
Not sure what you need or where to start?
Let’s talk
The works.
From cider to charity and toothpaste to tech. I’ve worked with all sorts of brands, businesses and sectors.
Craft cider done proper
Hogan’s Cider
Developer of good buildings
Arrant Land
Community innovation for healthcare
Health Foundry
Things change.
Brand should make it clearer.
Most clients come to me because they need to grow, enter a new market, launch something or bring a brand up to date. The website, identity or sales material may no longer reflect the business behind it. Different teams may have different ideas about what the company stands for or where it is heading.
A strong business needs a clear position, an identity that expresses it and hundreds of smaller decisions that continue to add up in the right way. I help connect those parts—bringing structure to the process and keeping the business thinking, brand strategy and creative work moving in the same direction.
Brand is often addressed after the important decisions have been made: an identity, a website, a campaign or some new sales material.
Used properly, it can do much more. It can sharpen how a business competes, clarify what it stands for, bring people around a shared direction and create a more coherent experience inside and outside the company.
I help leaders understand that wider role, then connect the strategic and creative work needed to make it useful.
I help leaders, founders and teams use brand as a business tool — to clarify direction, accelerate growth, shape change and unlock opportunity.
In their words.
I’m Gavin Auty.
For two decades, I’ve worked with founders, leadership teams and agencies to build new brands, evolve existing ones and give creative work clearer direction.
Clients bring me in to understand the bigger picture, find the important thread and make sure the thinking survives as the brand is put into practice.
More on me and my approach