GAVIN AUTY — THE BUSINESS OF BRAND

Brand identity,
design and leadership.

For founders and leaders scaling, growing or changing direction.

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Build your brand. Make it work

Sometimes that means defining the idea at the heart of the business, other times it’s designing the identity around it. Or it might mean being involved to help leaders and teams make better brand and creative decisions every week.

TWO WAYS TO WORK WITH ME

Brand
Leadership

A strategic and creative brand thinker, embedded in your business without the full-time hire.

Ongoing, fractional support for businesses that need senior brand capability close to leadership. I advise, lead and make—helping shape direction, connect teams and turn business thinking into better brand and creative decisions.

The work can move across strategy and identity, creative and communications, talent and culture, ideas and innovation, and the implications of AI.

Explore Brand Leadership

Brand Identity & Design

Build a clearer, more distinctive and more useful expression of your business.

For new ventures, changing businesses and established brands that need to move forward. I work from the business objectives, audience and market through to positioning, narrative, visual identity and the materials needed to put it to work.

The strategic thinking and creative development stay connected throughout.

BRAND CAN DO MORE

Brand is often addressed after the important decisions have been made: an identity, a website, a campaign or some new sales material.

Used properly, it can do much more. It can sharpen how a business competes, clarify what it stands for, bring people around a shared direction and create a more coherent experience inside and outside the company.

I help leaders understand that wider role, then connect the strategic and creative work needed to make it useful.