The business
of brand.

RESET → REFRESH → REFRAME → REA
RECHARGE → REBUILD → RESHAPE →
REIMAGINE → RELAUNCH → REVITALI

Brands build business.

Whether launching, growing, pivoting or reinventing, I help organisations connect the dots between business and brand, purpose and positioning, culture and communication.

I design positioning, identity and expression for organisations ready to unlock the true potential of their brand.

MOVE FAST. THINK SLOW.

The brand ecosystem.

I see brand as an ecosystem—one that runs alongside and integrates with the entire business.

When approached this way, organisations can elevate how they think about brand, extracting value in both the short and long term.

I nudge leaders think more strategically about how their brand doesn’t just support the business but actively creates new value.

A system to guide and manage all expressions—strategic and creative. The essential elements needed to build a brand that’s unique, meaningful, and ultimately, leading. Recognised. Valuable. Desirable.

POSITIONING
IDENTITY
EXPRESSION

Service modules.

02.

03.

I mix strategic thinking with creative intelligence across the three elements of brand, either individually or as part of a combined strategic plan; joining the dots between business and brand, purpose and positioning, culture and communication.

01.

Define your place in the market based on research, market analysis and conversations with colleagues and customers.

→ Brand Architecture
→ Brand Mission, Vision, Values
→ Brand Narrative & Content Strategy
→ Creative Strategy & Comms

01.

Brand Positioning & Strategy

Want to know more or have a quick chat?

Get in touch

Schedule a call

01.

Case Studies: Positioning & Strategy

THE WORK

Hogan’s Cider
Brand Positioning

Steyn Studio
Brand Positioning

Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.

→ Core Brand Design / Creative Direction
→ Visual & Creative Assets
Visual Identity System & Guideline
Typography

02.

Brand Identity & System

Cutting-edge digital experiences and content to captivate modern audiences in a digital-first world.

→ Creative Concepts & Campaigns
→ Art Direction
→ Marketng & Print Design
→ Prints & Digital Ads
→ UX,UI Design & Digital
→ Design for print
→ Exhibition & POS
→ Illustration

03.

Brand Expression, Campaigns & Comms

Ready to
connect?

Your brand isn’t just a logo or a tagline—it’s the ecosystem that connects every part of your business.

A strong brand supports your strategic objectives, whether that’s driving profit, boosting morale, or attracting talent. It gives you the foundation to grow and achieve results that matter.

About.

I’m an independent brand designer & consultant with over 20 years experience across the design and creative sector.

I’ve worked with 100+ brands and businesses in all shapes and sizes and from all kinds of sectors.

The process is usually more fruitful when working directly with leadership teams or senior decision-makers.

Wherever you are in your brand journey, I’m here to guide the process, ensuring you fully understand what brand really is, why it’s important, what your options are moving forward and how much you might want to invest.

Experience.

Lego
John Lewis
Clarion NEC
Amadeus
MuJo
Do Energy
Arrant Land

Focus Sectors:
Energy
Travel
IT
Health & Wellbeing
Sport & Leisure
Finance & Fintech
Talent & Recruitment
Property & Architecture

Don‘t take my word for it…

“Gavin’s way of thinking picks up areas my brain can’t go”

JONATHON BATES
PXP

“Gavin’s way of thinking picks up areas my brain can’t go”

JONATHON BATES
PXP

Design Consultancy.

Better by design.

I’ve made it my business to help founders and leaders understand, utilise and integrate design as a toolkit that delivers cultural and commercial value and impact.

In addition to my brand work, I now work with a limited number of businesses to guide, train and support with design direction, thinking, culture and leadership.

About my consultancy