BRAND POSITIONING, IDENTITY & EXPRESSION
BRANDS
BUILD
BUSINESS
BUILD
BUSINESS
→
RESET → REFRESH → REFRAME →
RECHARGE → REBUILD → RESHAPE →
REIMAGINE → RELAUNCH →
Wherever you are in your brand journey, I’m here to guide the process, ensuring you fully understand what brand really is, why it’s important, what your options are moving forward and how much you might want to invest.
Whether launching, growing, pivoting or reinventing, I help organisations connect the dots between business and brand, purpose and positioning, culture and communication.
I design positioning, identity and expression for organisations ready to unlock the true potential of their brand.
↓
MOVE FAST. THINK SLOW.
The ecosystem.
I see brand as an ecosystem—one that runs alongside and integrates with the entire business.
When approached this way, organisations can elevate how they think about brand, extracting value in both the short and long term.
I nudge leaders think more strategically about how their brand doesn’t just support the business but actively creates new value.
A system to guide and manage all expressions—strategic and creative. The essential elements needed to build a brand that’s unique, meaningful, and ultimately, leading. Recognised. Valuable. Desirable.
POSITIONING
IDENTITY
EXPRESSION
Service modules.
I mix strategic thinking with creative intelligence across the three elements of brand, either individually or as part of a combined strategic plan; joining the dots between business and brand, purpose and positioning, culture and communication.
Define your place in the market based on research, market analysis and conversations with colleagues and customers.
→ Brand Architecture
→ Brand Mission, Vision, Values
→ Brand Narrative & Content Strategy
→ Creative Strategy & Comms
01.
Brand Positioning & Strategy
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Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.
→ Core Brand Design / Creative Direction
→ Visual & Creative Assets
→ Visual Identity System & Guideline
→ Typography
02.
Brand Identity & System
I help organisations refresh, reset, relaunch and reimagine their brand.
Wherever you are in your brand journey, I’m here to guide the process, ensuring you fully understand what brand really is, why it’s important, what your options are moving forward and how much you might want to invest.
Brand projects are often triggered at critical transformation points in a business lifecycle:
A significant new product or service launch
A major shift in market conditions
A growing threat from new or existing competition
The business has evolved, but the brand hasn’t kept up
↓
→ Your brand
is your
is your
I design positioning, identity and expression for organisations ready to unlock the true potential of their brand.
↓
POSITIONING
IDENTITY
EXPRESSION
My brand framework.
Move fast. Think slow.
The problem with
I prefer to think about brand as an eco-system that runs alongside and integrates with the entire business and strategy. By doing so, organisations can elevate how they think about brand that focusses on extracting value both in the short and long-term.
I help organisations think more strategically about how their brand can not only support the business strategically but actually create new valu is to create a system to guide and manage all your expressions. Provide the necessary elements, both strategic and creative, for building a unique, meaningful, and ultimately a leading brand. To become recognized. More valuable. And acutely desired.
Whether launching, growing, or reinventing, I help organisations join the dots between business and brand, purpose and positioning, culture and communication.
Align brand with your business so you can achieve speed, scale, and impact inside and outside your organisation.
I prefer to think about brand as an eco-system that runs alongside and integrates with the entire business and strategy. By doing so, organisations can elevate how they think about brand that focusses on extracting value both in the short and long-term.
Joining the dots.
Brand projects are often employed at critical transformation points in the business lifecycle:
Significant new product/service
Significant change in market conditions
Significant threat from competition (new or existing)
The business has evolved but the brand has been left behind
NO FOMO
But brand projects aren’t always prioritised as ‘critical’ pieces of the overall change or evolution. And many businesses don’t fully appreciate what they’re missing out on.
and so even though they’re pencilled in as needed, are quite often slow to be started and rushed to get finished. This regularly leads to distinctly average results that don’t really deliver much value are average don’t quite hit the nail on the head
I refresh, reshape and reimagine brands.
You shift, grow and progress your business.
We connect, align and inspire progress.
Brand is
I’m an independent brand designer and consultant.
I partner with ambitious organisations who haven’t yet unlocked the true potential of their brand.
Your brand is
your vision
your culture
your people
your positioning
your identity
your impact
your future.
I’m an independent brand designer and creative consultant. I partner with ambitious organisations looking to refresh, revitalise and reimagine their brand, visual identity and creative communications.
Cutting-edge digital experiences and content to captivate modern audiences in a digital-first world.
→ Creative Concepts & Campaigns
→ Art Direction
→ Marketng & Print Design
→ Prints & Digital Ads
→ UX,UI Design & Digital
→ Design for print
→ Exhibition & POS
→ Illustration
03.
Brand Expression, Campaigns & Comms
Ready to
connect?
Your brand isn’t just a logo or a tagline—it’s the ecosystem that connects every part of your business.
A strong brand supports your strategic objectives, whether that’s driving profit, boosting morale, or attracting talent. It gives you the foundation to grow and achieve results that matter.
About.
I’m an independent brand designer & consultant with over 20 years experience across the design and creative sector.
I’ve worked with 100+ brands and businesses in all shapes and sizes and from all kinds of sectors.
The process is usually more fruitful when working directly with leadership teams or senior decision-makers.
Design Consultancy.
Better by design.
I’ve made it my business to help founders and leaders understand, utilise and integrate design as a toolkit that delivers cultural and commercial value and impact.
In addition to my brand work, I now work with a limited number of businesses to guide, train and support with design direction, thinking, culture and leadership.
Recent work.
Experience.
Lego
John Lewis
Clarion NEC
Amadeus
MuJo
Do Energy
Arrant Land
Focus Sectors:
Energy
Travel
IT
Health & Wellbeing
Sport & Leisure
Finance & Fintech
Talent & Recruitment
Property & Architecture
Don‘t take my word for it…
“Gavin’s way of thinking picks up areas my brain can’t go”
JONATHON BATES
PXP
“Gavin’s way of thinking picks up areas my brain can’t go”
JONATHON BATES
PXP