I’m Gavin Auty.
An independent brand designer, creative director & strategic consultant.

The business of brand.
I work with leaders, founders (and teams), helping unlock the power of brand to connect, clarify, inspire, shape, change and accelerate your business.

Latest work & experience.
From charity to technology and finance to healthcare. Small startups to global corporations and everything in between.

Brand Identity for Brightsparks

Brand Strategy for Hogan’s Cider

Brand Identity for Arrant Land

Skills & services.
From brand identity and creative strategy, to design thinking and creative direction. I work best in the sweet-spot between business, brand and design.

Brand Identity & Design
Clear and compelling visual ideas, identities, communications and campaigns.

Enquire or book a call

Brand Strategy & Positioning
Clear and compelling visual ideas, identities, communications and campaigns.

Enquire or book a call

Brand Consulting, Guidance & Leadership
Audits, reviews, guidance, coaching and more. A fresh perspective and the voice of reason as and when you need it.

Enquire or book a call

About. For nearly two decades I’ve been using design to turn ideas into action. Helping organisations work towards their strategic and commercial goals.

More about me

I take a considered, human-centric approach to brand and visual identity. I have a useful knack of unpicking, distilling and translating complex business needs into clear and compelling visual clarity.