Strategic Brand.
Creative Direction.
Design Consultancy.
I’m Gavin Auty.
The past 20 years I’ve been designing, creating and learning about design, creative-thinking, leadership and business.
I know help founders and leaders use design to create social, cultural & commercial value for brands & their people.
I take a matter of fact approach to design, preferring to use rational thinking.
About me
CREATIVE DIRECTION
+
DIGITAL DESIGN
+
PRINT DESIGN
+
CREATIVE DIRECTION + DIGITAL DESIGN + PRINT DESIGN +
CREATIVE DIRECTION
+
CREATIVE CAMPAIGNS
+
COMMUNICATION
+
CREATIVE DIRECTION + CREATIVE CAMPAIGNS + COMMUNICATION +
My services.
01.
Brand & Identity & Design
Relaunch, refresh and reshape your brand identity and strategic positioning and creative communications.
Creative Direction
Graphic & Print Design
Digital Design
I offer two kinds of design service. One focussed on designing strategic-led brands and visual identities. The other is more consultative and educational approach to design, helping business understand the depth and breadth of what design can do and how they and their organisation could benefit from taking it more seriously.
Brand Positioning
Visual Identity Design
Creative Campaigns

GOOD DESIGN IS
GOOD BUSINESS
I believe design has the untapped potential to have a major impact in most businesses. But most businesses don’t (yet) understand what, how or why design has this potential.
Design Consultancy
I partner with leaders and founders open to the possibility that design and creative thinking is good for business.
Creative Direction
Graphic & Print Design
Digital Design
Brand Positioning
Visual Identity Design
Creative Campaigns
— Gavin has the ability to listen and reflect and only forms an opinion after he’s been able to boil things down and find clarity.
Selected work.
A few of my proudest partnerships from recent years…
Hogan’s Cider
Crafting a new evolved brand for an evolving cider market.
MUJO
Entering the UK market with a bold new identity that captures a local community.
ONE LDN
Entering the UK market with a bold new identity that captures a local community.
Brand Identity & Design
BRIGHTSPARKS
Brand Identity & Comms
Selected work.
A few of my proudest partnerships from recent years…
Brand Positioning / Consultancy
ONE LDN
Entering the UK market with a bold new identity that captures a local community.
Brand Identity & Design
MUJO
Brand Identity Design
Hogan’s Cider
Crafting a new evolved brand for an evolving cider market.
BRIGHTSPARKS
Brand Identity & Comms
DESIGN IS…
STRATEGIC CLARITY
CREATIVE POSSIBILITY
BRAND AUTHENTICITY
CULTURAL UNITY
BUSINESS OPPORTUNITY
CREATIVE POSSIBILITY
STRATEGIC CLARITY.
BRAND AUTHENTICITY.
CULTURAL UNITY.
BUSINESS OPPORTUNITY.