I’m Gavin Auty.

A brand designer and creative consultant.

I bring a new perspective to the table and ask businesses difficult questions about who they are where they want to be.

I guide, educate and navigate businesses through the often difficult and uneasy process of branding.

Other designers and agencies often position branding as an exciting almost magical process that produces stunning visual results. I’m not a fan of this approach as I find it frames the brand conversation in the wrong way.

Here’s your first question:

Which of the following can you most relate to:

1. The brand positioning, narrative and identity is critical to the success of my business.

2. Brand is neccesary for customers to distinguish us in the market up to a poing, but it’s not crucial by any means.

3. Brand is just an expensive waste of time. It’s really just smoke and mirrors.