Senior Design Expert — 20+ years experience — Dozens of industries — 100s of brands
Strategy
Design & Leadership
Make your brand match your ambition.
Fractional Brand Strategy,
Book a discovery call
Explore Brand Leadership ↓
Design
One Man Brand.
(About me)
I’m Gavin Auty
A fractional brand director and creative partner giving leaders and founders the clarity, focus, alignment and action their brand needs; without the full-time hire.
A one-man brand agency working with you side-by-side. Close enough to make decisions, far enough to bring clarity of mind needed to leverage your brand and grow your business.
The Brand EcoSystem
(Skills & Capabilities)
Strategy
Systems
Identity
Campaigns
Culture
Leadership
I work at the intersection of brand, creative thinking and business, my supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
View services
Projects & Partnerships
(Some recent work)
Good design is
good business
Craft cider done proper
Hogan’s Cider — Craft cider done proper
Arrant Land
Developer of good buildings
Health Foundry
Community innovation for healthcare
View all work
View all work
When you might need me
(Example Services)
Example 1:
How long?
What happens?
How much?
Scale-up / Growth — Accelerate your performance without the growing pains by building a solid foundation and creating visual systems that streamline execution.
Refresh / Reposition — Start your fast track with a minimum viable. Don’t over invest. Keep things nimble.
Brand Launch / Sprint
3-4 weeks
All hands-on-deck Start your fast track with a minimum viable. Don’t over invest. Keep things nimble.
A few kind words…
(Testimonials)
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
James Herbert
Brightsparks / Hastee Pay
What I bring.
Alignment
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Perspective
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Clarity
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Clarity
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Judgement
My supowerpower is bringing all these things together in one brand expert that lives within your team, advisging and guiding, designing what you need, when yuo need it.
Strategy
Build your brand.
Make it work.
Book a discovery call
Explore Brand Leadership ↓
Design
Yes, I design brands that look good. But “looking good and credible” is the absolute minimum. A brand should also feel right, behave properly and say the right thing at the right moment—all in service of what the business is actually trying to achieve.
Because a brand isn’t a snazzy little outfit you buy in the sale. It’s a proper strategic business tool that guides, clarifies and accelerates your business. Helping the organisation get where it wants to go. If it’s only there to make things look respectable, it’s time to think again.
The business of brand.
Yes, I design brands that look good. But “looking good and credible” is the absolute minimum. A brand should also feel right, behave properly and say the right thing at the right moment—all in service of what the business is actually trying to achieve.
Find: Customers, Talent, InvestorsWork)
Win: Contracts, Market Share
Increase: Conversions, Revenue,
(The list goes on)
Because a brand isn’t a snazzy little outfit you buy in the sale. It’s a proper strategic business tool that guides, clarifies and accelerates your business. Helping the organisation get where it wants to go. If it’s only there to make things look respectable, it’s time to think again.
The business of brand.
Yes, I design brands that look good. But “looking good and credible” is the absolute minimum. A brand should also feel right, behave properly and say the right thing at the right moment—all in service of what the business is actually trying to achieve.
(People) Find Customers, Talent, InvestorsWork)
(Sell) Win Contracts, Market share
(Money)Grow Revenue,
Accelerate
(The list goes on)
Because a brand isn’t a snazzy little outfit you buy in the sale. It’s a proper strategic business tool that guides, clarifies and accelerates your business. Helping the organisation get where it wants to go. If it’s only there to make things look respectable, it’s time to think again.
Two ways to get rolling.
Project
Fractional Partner
Fractional Partnership
£2.5k pm
Best suited to sticky problems that might need a bit of working through or where ongoing work.
Let’s talk
£POA
Fixed scope, fixed price. Six to eight weeks, working back from whatever date you're up against.
Schedule a call or Send a brief
What to expect.
A trusted partner.
Work who care as much as they do but it’s a ruse because we actually care more.
Clear thinking. Straight talking.
Work who care as much as they do but it’s a ruse because we actually care more.
Room reader. Question asker.
Work who care as much as they do but it’s a ruse because we actually care more.
Idea connector. Dot joiner
→ commercial clarity → cultural clarity → creative confidence → commercial clarity → cultural clarity → creative confidence
Let’s talk?
Tell me what you're working on. Where you're stuck, what feels off, or what you're trying to build. I won't pitch you — I'll just listen, and we'll figure out together whether there's something worth doing.