Gavin Auty.
Brand Director.
I’m an independent brand designer and consultant with 20+ years experience creating and shaping brands, From strategic positioning to creative execution
Now I work with founders and leadership teams who know their brand needs to change. So if you need to clarify, align and build a brand that actually supports where the business is going.
Let’s talk
How I help
MAKE IT MAKE SENSE
Brand Leadership
I partner with businesses that need ongoing strategic brand advice and guidance. From pitching and positioning to creative and comms. I sit alongide you to provide daily or weekly brand direction for as long as you need it.
Leadership sessions: from £2,400
Packages from £1,500 pm
MAKE IT WORK
Brand Identity
I design, evolve and expand visual identy systems, brand campaigns and more.
Leadership sessions: from £2,400
Packages from £1,500 pm
Good design is good business.
MUJO. Movement is life
Hogan’s Cider A new sector, a new brand.
Hogan’s Cider A new sector, a new brand.
Brand Strategy
DO Energy. A new sector, a new brand.
Health Foundry. A new sector, a new brand.
View all projects,
Health Foundry. A new sector, a new brand.
Bestseller
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
Recent Client“We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”
Recent Client“Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”
Recent Client
The business of brand.
For two decades, I’ve worked with founders, leadership teams and agencies to build new brands, evolve existing ones and give creative work clearer direction.
Most businesses treat brand as something to manage. It gets built in pieces and never quite adds up, yet it’s working every day, in every pitch, hire and price you set.
Clients bring me in to understand the bigger picture, find the important thread and make sure the thinking survives as the brand is put into practice.
More on me and my approach
I’m Gavin Auty.
I work with businesses when they’re launching, scaling, pivoting or raising. I partner with leaders and founders, often working as part of your team for periods of time to help work out what the brand stands for, create the identity that shows it, and then guide the brand from inside the business.
Let’s talk?
Tell me what you're working on. Where you're stuck, what feels off, or what you're trying to build. I won't pitch you — I'll just listen, and we'll figure out together whether there's something worth doing.