The business
of brand.

Design

Brand Strategy,
Design & Leadership

Book a call

Culture

I help leaders shape
brands that make impact.

When businesses take brand seriously, things can change fast. People pull in the same direction, customers want to know you and the business has something stronger to build on. I’ve made it my mission is to help more businesses realise that advantage.

Design

Culture

How I can help.

I work across brand strategy, design and leadership. Or more often a bit of all three. And sometimes it’s one clear project. Other times it makes more sense to collaborate as an extension of your team.

Brand Strategy

What you stand for, where you fit, the story you tell and how you say it.

From £4,000

3-4 weeks

Not sure what you need? Start with a half day on or offsite with your leadership team, brand shapers and key decision makers.

Brand Identity

Brand Leadership

Clear, coherent and compelling brands — from the first brief to the last rollout.

From £10,000

8-12 weeks

Clear, coherent and compelling brands — from the first brief to the last rollout.

From £10,000

8-12 weeks

Good design is good business.

MUJO. Movement is life

Hogan’s Cider A new sector, a new brand.

Hogan’s Cider A new sector, a new brand.

Brand Strategy

DO Energy. A new sector, a new brand.

Health Foundry. A new sector, a new brand.

View all projects,

Health Foundry. A new sector, a new brand.

I’m Gavin Auty.

An independent brand designer and consultant with 20 years' experience.

I work with people and businesses to understand what's going on and work out what to do about it.

I'm interested in what makes businesses tick, why people do what they do and the thinking behind the decisions. I ask plenty of questions, enjoy a proper conversation and will be unapologetically straight with what I think.

Let’s talk?

Tell me what you're working on. Where you're stuck, what feels off, or what you're trying to build. I won't pitch you — I'll just listen, and we'll figure out together whether there's something worth doing.