Independent Brand Strategy, Design & Leadership
Your brand is your
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About
I’m Gavin Auty.
Independent brand strategy, design and leadership. I help businesses connect creative vision with commercial results.
For two decades I’ve worked with founders, leadership teams and agencies to build new brands, evolve existing ones and give creative work clearer direction.
My job is to see the bigger picture, ask the difficult questions and make the strategic and creative connections that help the brand and the business go from strength to strength.
Services
Brand Strategy
Clarify your market position, define your strategic narrative and align your team.
Connecting your commercial ambitions to a clear and differentiated position and a well defined narrative. This strategic thinking aligns who you are and what you stand for with what you do and how to say it.
Strategy
Identity
Systems
Creative Campaigns
Brand Strategy
Clarify your market position, define your strategic narrative and align your team.
Make your brand make sense
Strategy
Identity
Systems
Creative Campaigns
Brand Identity Design
Create, refresh or expand your brand identity, systems and creative campaigns.
Everything from creative direction to campaigns, website and comms. I design clear, compelling visual systems that reflect the business you are and attract the people it’s designed for.
Strategy
Identity
Systems
Creative Campaigns
Brand Leadership
Ongoing brand direction, advice and support without the full-time hire.
I partner with leadership teams on everything from positioning and pitches to creative and comms. A few days a month of senior brand direction to set priorities, connect the work, and bring experienced judgement to the decisions that shape your brand.
Strategic & Creative Direction
Talent & Suppliers
Systems
Creative Campaigns
Explore Identity
Not sure what your need or where to start?
Two half day sessions to unpick where you’re at, find clarity on what’s needed and talk through how you might actually get there.
Strategic & Creative Direction
Talent & Suppliers
Systems
Creative Campaigns
START HERE….
Brand Therapy
Featured Work
Do Energy
I believe that urban small sites have a disproportionate potential for innovation and expression, and that plurality and contrast are important to the life of the city.
Arrant Land
I believe that urban small sites have a disproportionate potential for innovation and expression, and that plurality and contrast are important to the life of the city.
Steyn Studio
A community and network workspace. Healthtech founders work alongside clinicians, NHS teams, researchers and community changemakers,
Health Foundry
A community and network workspace. Healthtech founders work alongside clinicians, NHS teams, researchers and community changemakers,
Mujo
A community and network workspace. Healthtech founders work alongside clinicians, NHS teams, researchers and community changemakers,
TedxBrum
A community and network workspace. Healthtech founders work alongside clinicians, NHS teams, researchers and community changemakers,
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Quotes
“A few kinds words”
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
Recent Client
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
Recent Client
“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”
Recent Client
(About)
Good design is good business.
For two decades I’ve worked with founders, leadership teams and agencies to build new brands, evolve existing ones and give creative work clearer direction.
My job is to see the bigger picture, ask the difficult questions and make the strategic and creative connections that grow the brand and the business.
Let’s talk?
Tell me what you're working on. Where you're stuck, what feels off, or what you're trying to build. I won't pitch you — I'll just listen, and we'll figure out together whether there's something worth doing.